Adobe – Creative Trends, 2024

The Adobe Creative Trends Report for 2024 identifies the biggest creative trends on the horizon through extensive research using internal and external data. The report presents four compelling styles and themes for the upcoming year, including video, visual, design, and AI-generated content. As the creative landscape evolves alongside the world's rapid changes, trends and creative tools must adapt quickly. The insights for 2024 emphasize a balance between speed and sustainability, offering techniques and visuals that excite customers while also providing moments of relaxation and respite. The report showcases the convergence of 2D and 3D worlds, AI-generated visuals, and simple, beautiful imagery that brings wonder to everyday moments. Through the curated collections in the report, creatives can incorporate these trends into their own work for the year ahead.