AppMagic – Mobile Market Landscape, 2026

This report analyzes the mobile app and game market landscape, focusing on trends, growth, competition, and monetization in 2025 with projections towards 2026.

Key findings include accelerated market saturation with a 25% year-over-year increase in app releases, a growing share of gaming apps, apps surpassing games in revenue, and significant growth in generative AI apps. The report also highlights regional market dynamics in Latin America, Europe, and China, and the mainstream use of AI in gaming advertising.