Bain – China Shopper Report, 2025
Summary
The main theme of the report is the analysis of improved consumption of fast-moving consumer goods (FMCG) in China and cautious optimism for 2025.
The report is based on secondary market research, financial information analysis, and interviews with industry participants. Key findings include prospects for the first quarter of 2025 and early pricing trends, as well as implications for brands.
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