BCG – $300 Billion Connected Commerce

This report focuses on India's B2C e-commerce landscape and the integration of online and offline retail channels.

It explores how consumers navigate between online and offline channels based on convenience, needs, and trust, highlighting emerging formats like quick commerce and social commerce. The coexistence of these channels creates value across the ecosystem, influencing consumer engagement, platform experience design, and brand scaling. The report is based on a survey of over 12,000 shoppers and industry insights, aiming to help stakeholders sharpen strategy and unlock new value in India’s evolving commerce landscape.