Colin Lewis’ What are the Challenges for Retail Media in 2023?

The popularity of retailers building retail media businesses across the world is increasing. Colin Lewis and Michael collated the common threads that emerged from their conversations with retailers, advertisers, analysts and marketers across Australia, US, Canada, France, Turkey, Chile, Ireland, Hong Kong, Holland, and the UK. They believe that the year 2023 is an important time for advertisers to take notice of retail media and for the wider retail media tech community to speak the language of marketers. Retailers also need to play their part in promoting retail media to ensure its growth.