The main theme of the report is global trends and outlooks in retail for 2025 and 2026.
Key findings include: Global retail in 2025 is characterized by resilience, transformation, and divergence. Three key themes are the integration of digital and physical retail, the growth of value-oriented shopping, and the influence of Generation Z on brand interactions and purchasing decisions. Technology, urbanization, and tourism continue to be drivers of long-term growth, while trade frictions and geopolitical tensions create uncertainty. Differences in retail development across regions: APAC leads in omnichannel and tech-supported retail, Europe optimizes mid-tier store networks, and the Americas see stability with a focus on premium and value segments.