Deloitte - Apparel trends: What new business models will emerge?

This article examines the potential changes in the apparel industry in the coming years. It predicts that the COVID-19 crisis will accelerate the already fast-paced change in the industry, and that the events that were predicted to happen by 2030, might happen even sooner, maybe as early as 2025. The research is based on Deloitte's estimates that traditional apparel companies in the US could lose up to 25% of their market share to new players and new business models, such as marketplaces like Amazon and Alibaba, subscription services, apparel rentals, recommerce, direct-to-consumer wholesale, overseas retailers and pure online players. The article suggests that these changes will affect the apparel industry globally, and not just in the US.