Dentsu – Retail Media Industry Report, 2025

The main theme of the report is the development of the retail media industry (Retail Media Networks, RMN) by 2025.

Key findings include a significant growth of the retail media industry from $18.8 billion in 2020 to $54.9 billion in 2024, an increase in market participants from 28 to 94 RMN, the need to transition from standard advertising formats to more differentiated offerings such as data and audiences, and a predicted convergence moment where some RMNs will merge while others will cease to exist, with successful RMNs thriving.