The main theme of the report concerns e-commerce trends by 2025.
Key findings include changes in buyer expectations depending on generations, types of buyers, and countries. The impact of social platforms on purchases and their role in shaping the future of e-commerce. The importance of sustainability and buyer expectations from retailers in this context. Buyer behavior when shopping abroad and factors influencing this. The role of artificial intelligence in the future of e-commerce. The impact of factors such as free shipping, flexible returns, and real-time tracking on buyer decisions.