DHL – Europe Online Shopper Survey, 2023

DHL eCommerce conducted the European Online Shopper Survey in 2023, which provides valuable insights into the online shopping habits of customers across Europe. The survey covers 10 key European markets and includes responses from over 5,000 shoppers. It offers the latest data and explores various e-commerce topics such as cross-border shopping, consumer preferences, attitudes towards delivery and returns, and the importance of sustainability. The survey aims to help businesses grow their cross-border e-commerce by providing a deeper understanding of shopper habits and attitudes. It also includes expert tips from DHL eCommerce specialists. In addition to the European survey, DHL also offers the Global Online Shopper Survey for 2023. The survey reveals that European online shoppers are seeking convenience without additional costs. They are increasingly making purchases through social media and subscriptions. Consumers are also showing an interest in greener delivery options as cross-border purchasing and spending continue to rise. The survey highlights important findings for businesses, such as the fact that over 90% of Europeans abandon online purchases if the delivery options do not suit their preferences. It also shows that reviews strongly influence purchasing decisions for 86% of Europeans. The survey indicates that e-commerce retailers in Europe are offering a good range of payment methods, including credit/debit cards, digital wallets, and the rising trend of BNPL options. The ability to redirect parcels to a safe place is highly desired by 72% of Europeans. Furthermore, the survey reveals that sustainable shopping is important to 64% of Europeans, although only 1 in 5 are willing to pay extra for greener delivery, expecting retailers to absorb the costs. Overall, the survey provides valuable insights and recommendations for businesses in the e-commerce industry.