DHL – Global Online Shopper Survey, 2023

DHL has conducted its first ever Global Online Shopper Survey, which provides valuable insights on the online shopping habits of consumers worldwide. The survey includes data from 23 countries, including Argentina, Australia, Brazil, Canada, China, India, Malaysia, Morocco, Nigeria, South Africa, Thailand, UAE, and USA. Additionally, insights from 10 European countries are available in the European Online Shopper Survey 2023. The survey covers the six major global markets, namely Europe, North America, Latin America, the Middle East and North Africa, Sub-Saharan Africa, and Asia Pacific and China. Over 11,500 active online shoppers were surveyed, covering a wide range of topics such as cross-border shopping, buying preferences, delivery and returns, sustainability, and more. The survey also includes expert tips from DHL eCommerce specialists to help businesses enter new markets. This report is essential for both start-ups and established businesses to understand their customers' online shopping preferences and behaviors. This survey follows the success of DHL eCommerce's European Online Shopper Survey launched in 2022, which has been updated this year. As the world's leading e-commerce logistics provider, this report is highly recommended for any business looking to succeed in the online marketplace.