ECDB – Global eCommerce Outlook, 2026
Summary
The report analyzes the global eCommerce market trends and outlook for the year 2026.
The global eCommerce market is stabilizing in 2026 after volatile pandemic years. Revenues are projected to surpass the US$5 trillion milestone for the first time, with growth rates moderating to a steadier pace. Marketplaces dominate the landscape, accounting for nearly 87% of global revenues, while independent online stores lose relative importance. Regional growth varies, with Latin America showing strong growth and Europe remaining below the global average. The report highlights growth in India, Indonesia, and Mexico, with grocery eCommerce outperforming other categories and established giants facing challenges from disruptors.
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