Ecommerce Europe – European E-Commerce Report, 2025

The main theme of the report is the state and development of the e-commerce sector in Europe.

Key findings include a 7% growth in European e-commerce in 2024, with B2C turnover increasing from €784 billion to €842 billion. The real growth, adjusted for inflation, was 4.6%. The report discusses the impact of market maturity, consumer behavior, and infrastructure on e-commerce performance at national and macro-regional levels. It also highlights the challenges faced by European players due to competition with non-European companies and the complexities of implementing new regulations. Positive changes in EU policies aimed at simplifying regulation and ensuring a level playing field for all market participants are noted.