EMARKETER & Placer.ai – Consumers Embrace Digital In-Store Retail Media Formats, Oct 2024

The October 2024 report "Consumers Embrace Digital In-Store Retail Media Formats," jointly published by EMARKETER and Placer.ai, explores the growing adoption and impact of digital media within physical retail environments. The study reveals that 74.6% of U.S. consumers have encountered digital in-store media formats, such as digital screens on cooler doors and in-store televisions. It highlights that 61.6% of consumers have purchased items showcased through these formats, indicating their effectiveness in influencing buying behavior. Additionally, 65.6% of respondents reported that the presence of digital signage increased their spending, and 62.6% stated it impacted their choice of shopping location. The report underscores the potential of in-store digital media to enhance the shopping experience, drive sales, and inform advertising strategies for retailers and brands.