IQVIA – The Rise of E-commerce in the Health and Wellbeing Market

The main theme of the report is the transformation of the health and wellbeing market under the influence of e-commerce.

Key findings include: E-commerce has changed the ways of distribution and access to medicines and health products. Consumers seek convenience, personalized solutions, and access to a wider range of products. Online platforms provide information and reviews, helping consumers make informed decisions. Telemedicine and online pharmacies make healthcare more accessible and efficient. E-commerce contributes to the growth of niche markets such as vegan supplements and personalized fitness plans.