JungleScout – The State of the Amazon Seller, 2023

JungleScout's annual State of the Amazon Seller Report explores the current state of selling on Amazon in 2023, based on a study of over 2,000 entrepreneurs, brands, and businesses. The report analyzes various aspects of Amazon sellers, including their business models, sales and profits, motivations and challenges, and product and category trends. The focus is mainly on small and midsize businesses (SMBs), defined by JungleScout as sellers earning less than $2 million in annual revenue. While most SMBs are solo entrepreneurs, some work with partners or employees. These SMBs tend to be newer to ecommerce compared to businesses earning over $2 million in yearly revenue, although many have been operating for five years or more. The report also provides insights on larger sellers and businesses known as enterprise sellers, including brands owned by large enterprises or high-earning sellers. Overall, this report aims to shed light on the role and value of Amazon's third-party sellers in an increasingly digital and connected world.