JungleScout – The State of the Amazon Seller, 2024

This is a report by JungleScout that provides insights into the goals, challenges, and strategies of Amazon businesses in 2024. The report is based on the responses of almost 2,000 businesses, including solo sellers, small and medium-sized businesses (SMBs), enterprise brands, and retailers. The report covers various aspects such as profitability, advertising investments, growth plans, and the use of AI in managing ecommerce channels. The use of AI is prevalent among almost 50% of Amazon businesses, with sellers and brands utilizing it for tasks ranging from listing optimization to customer service. While SMB sellers prioritize expansion, big brands are more focused on product research and reporting. The path to success on Amazon differs based on the size of the business. The report highlights that 54% of Amazon businesses plan to experiment with new marketing tactics in 2024. Additionally, there is a 20% increase in businesses investing in TV and radio advertising, while the number of businesses advertising on ecommerce platforms has declined compared to the previous year. The free report includes information on the top priorities and challenges for Amazon businesses in 2024, as well as the strategic differences between small sellers and large brands. It also provides sales and profitability trends for Amazon businesses of all sizes.