KPMG – From Data Overload to Data-Driven Decisions in Retail, Jan 2025

The report by KPMG "From Data Overload to Data-Driven Decisions in Retail" highlights the importance of transforming data into actionable insights for sustainable growth. With rapid technological advancements, retailers are collecting vast amounts of data but often struggle to convert it into meaningful business outcomes. This report identifies key challenges such as data fragmentation and the need for a unified data strategy. By leveraging insights, retailers can personalize customer experiences, optimize operations, and empower employees. The report emphasizes the role of data-driven strategies in achieving seamless commerce and highlights the importance of ethical use of AI and effective data privacy. KPMG's research provides a practical guide for retail executives to bridge the gap between data and impact.