KPMG – Intelligent Retail: A Blueprint for Creating Value Through AI-Driven Transformation

The main theme of the report is the transformation of retail through artificial intelligence (AI).

Key findings include that AI not only transforms but also disrupts traditional retail methods, opening new opportunities and requiring retailers to rethink their business processes. AI enables the creation of personalized customer experiences and optimizes operations but requires a strategic approach and system modernization for successful integration. The report emphasizes the need to create a strategic roadmap for AI implementation and to form teams capable of connecting data, technology, and customer experience.