KPMG – Navigating the future of seamless commerce in Asia Pacific

Retailers in Asia Pacific are increasingly embracing AI technologies, particularly in the areas of product recommendations and marketing content. Loyalty programs are also gaining popularity among retailers as they recognize the value of data collection. Consumer preferences in the region are diverse, with a mix of online and offline shopping habits. The e-commerce landscape is competitive, with a lack of dominant platforms and consumers prioritizing competitive pricing and fast, reliable delivery. Gen Z consumers are driving change in the retail industry, favoring social commerce and mobile payment methods. Digital payments are on the rise across the region, with e-wallets gaining popularity in Southeast Asia and debit/credit cards being predominant in more developed markets. Cash on delivery remains a preferred payment method in some underdeveloped Southeast Asian markets. The future growth and trajectory of the retail industry in Asia Pacific will be heavily influenced by these trends.