McKinsey & Company – The State of Grocery Retail Europe 2025

The main topic of the report is the state and prospects of grocery retail in Europe by 2025.

Key findings include slow sales growth in 2024, increased purchasing levels among certain consumer segments, high cost pressures, unstable supply chains, and cautious buyers due to economic pressures. Retail leaders are concerned with attracting wealthier customers, finding attractive growth opportunities, leveraging sustainability and data, and AI. The report includes surveys of over 14,000 consumers and more than 30 retail leaders from over a dozen European countries, as well as interviews with four CEOs.