NIQ_Brandbank – The 2025 Product Content Experience

The main theme of the document concerns changes in consumer behavior and expectations by 2025.

The focus is on consumer needs, health and wellness priorities, and the impact of new technologies. Key findings include economic uncertainty and inflation increasing consumer attention to value and financial stability. Health and wellness become priorities for consumers demanding greater transparency and access to products aligning with their personal values and health goals. The development of omnichannel commerce and the influence of social media as a shopping channel are changing how consumers discover, evaluate, and purchase products. The importance of innovation for brands and retailers in meeting the needs of consumers focused on health, value, and technology is emphasized.