Sensor Tower – Digital Market Index, Q1 2025

The report focuses on analyzing trends in the mobile app and digital advertising sectors for the first quarter of 2025.

Global in-app purchase (IAP) revenue reached $40 billion, up 11% compared to the same period last year. App revenue continues to grow and may surpass game revenue by the end of the year. IAP revenue in games was $20.6 billion, up 1% from last year, but this is a slowdown compared to previous quarters.