Sensor Tower – Digital Market Index, Q2 2025
Summary
The main theme of the report concerns the analysis of trends in the mobile app market and digital advertising for the second quarter of 2025.
Key findings include: For the first time in Q2 2025, mobile users spent more on purchases and subscriptions in non-gaming apps than in games. In-app purchase (IAP) revenue reached a new record, exceeding $40 billion in Q2 2025, up 11% compared to the previous year. The mobile gaming market remains stable, generating just under $20 billion in IAP revenue.
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