Sensor Tower Inc. – E-commerce Apps and Brand Market Insights, 2024

The report focuses on the analysis of the global market for e-commerce apps and brands in 2024. It covers trends in e-commerce app downloads over recent years and changes in app downloads across different markets in 2024. Special attention is given to the performance of leading e-commerce apps in key Asia-Pacific markets such as China, Japan, South Korea, Southeast Asia, and India. The report also utilizes Sensor Tower’s Retail Media Insights to explore trends in digital advertising by leading brands across different markets, as well as major advertising channels and popular ad creatives. In 2024, global e-commerce app downloads increased by 5.6%, reaching 6.5 billion, with 63% of downloads occurring on the Google Play platform. Significant growth in e-commerce app downloads is observed in Latin America and Southeast Asia.