Silicon Valley Bank – Direct-to-Consumer Wine Report, 2025

The main theme of the report is dedicated to the analysis and strategy of direct-to-consumer wine sales (Direct-to-Consumer, DtC).

Key findings include: Despite challenging conditions, there is positive momentum in the direct-to-consumer wine sector. About one-third of the wine industry continues to grow and successfully adapts to changes. The DtC model is becoming increasingly important, especially in light of changes in distribution channels, such as RNDC's decision to exit California. Wineries are actively developing strategies that contribute to improved sales performance.