Strategy& – The Impact of GenAI in the Retail Industry, 2025
Summary
The main theme is the impact of generative artificial intelligence (GenAI) on the retail industry.
Key findings include AI transformation redefining the retail industry by providing hyper-personalization and enhancing operational efficiency. Artificial intelligence helps retail companies rethink their value chains and unlock significant value both within and beyond traditional business operations. Retail companies can leverage AI to improve customer experience, optimize operations, and increase sustainability. The report analyzes 100 AI use cases in retail and concludes on the importance of industrializing these cases for success.
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