The commerce shortfall report

Productsup's Commerce Shortfall report discusses the challenges of controlling the flow of product information across various commerce channels such as the metaverse. The report notes that trillions of product information pieces move daily across thousands of channels, creating chaos. To tackle this issue, more companies are relying on a product-to-consumer (P2C) strategy that simplifies the transfer of product data between suppliers and buyers. However, as new shopping trends emerge constantly, understanding customer expectations is critical. The report highlights how product experiences are not meeting customers' expectations.