Visa – Global Digital Shopping Index: Saudi Arabia, 2024

This report analyzes Saudi Arabia's e-commerce and Click-and-Mortar™ shopping trends, focusing on consumer preferences and merchant opportunities. The 2024 edition reveals a strong inclination towards hybrid shopping models, with 55% of Saudi consumers choosing Click-and-Mortar™ options for convenience and enhanced experience. Key findings show that digital features, such as price matching and seamless mobile shopping, significantly boost consumer satisfaction. Saudi Arabia leads in feature adoption, with merchants offering an average of 28 digital features. Yet, many consumers report challenges in finding their desired features, signaling an opportunity for merchants to improve visibility and usability.