Walmart – Retail Rewired Report, 2025

The impact of artificial intelligence (AI) on retail, especially in the context of agent AI, is the main theme.

Key findings include trust in AI-based recommendations comparable to influencer recommendations, a shift from omnichannel convenience to AI-driven, predictive, personalized, and real-time adaptive experiences. Major trends involve cautious acceleration of AI adoption, human-centric AI, the fine line of personalization, and trust based on privacy, security, and control. Consumers are becoming more comfortable with digital assistants managing their shopping, provided it delivers tangible benefits and demonstrates a focus on trust, privacy, and security.