Wildfire Systems – The AI Shopping Shift
The main theme of the report concerns changes in consumer shopping behavior in 2025 under the influence of economic pressure and the rapid growth of artificial intelligence (AI) technologies.
Key findings include: Consumers are experiencing economic pressure due to high prices for products, goods, and housing, which drives them to seek out deals and use savings tools such as digital coupons and cashback. Generative AI is becoming mainstream, and a significant portion of consumers in the US already use such tools in the shopping process. There are trust issues with AI related to privacy and misinformation, but consumers are willing to trust AI if it provides them with clear benefits. For mass adoption of AI in shopping, platforms and brands must demonstrate real savings, build trust through protective measures, and use safe personalization.
