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CB Insights – How AI Is Elevating Customer Engagement Across Insurance

Summary

The main theme of the report is how artificial intelligence (AI) is enhancing customer engagement in the insurance industry.

Key findings include that AI-driven customer engagement is in its early stages, providing insurers with a unique opportunity to set quality standards. AI-driven customer engagement will soon become the norm, accelerating as partner ecosystems emerge and mature. Agency commerce offers insurers opportunities to capture new sales channels.

Region: North America 
Published: October 2025 
Author(s): CB Insights 
Language: English 
Tech drivers: AI Mobile 
Geopolitical drivers: Regulatory changes Workforce availability 
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