Houlihan Lokey – The State of the Digital Video/OTT Market, Spring 2025
Summary
The main theme of the report concerns the current state of the digital video and OTT (over-the-top) services market.
Key findings include the identification of leaders in the subscription video on demand (SVOD) space, the emergence of new strategies in the battle for streaming market dominance, the rise of ad-supported models, competition for sports broadcasting rights, and the dynamics between long-form and short-form video platforms such as Netflix and YouTube.
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