PwC – GCC Banking Sentiment Index, 2025

The main theme of the report is the analysis of consumer sentiment in the retail banking sector of the Gulf Cooperation Council (GCC) countries.

Key findings include the need for improved service quality, digital experience, and fraud prevention. Consumers demand more responsive services and a reliable digital banking experience. Pricing issues remain important, especially in countries like Saudi Arabia. Digital security, transaction reliability, and customer service challenges continue to pose difficulties for banks in the region.