WPIC – 60 Seconds in Platinum: Introducing Gold Avenue, Jan 2026

This report introduces GOLD AVENUE, a Swiss-based digital platform for buying, holding, and selling physical precious metals.

The platform offers VAT-free storage with fully insured vaults and has grown to over 190,000 users with more than €650 million in precious metals stored. GOLD AVENUE targets private investors from beginners to experienced, focusing on ease of access, security, transparency, and service quality. It supports multiple European languages and highlights growing investor demand for platinum as a metal with different behavior from gold and silver. The report also emphasizes the trend toward self-directed investing, especially in Europe.