Casa Frijan – Report De Macrotendencias, 2024

In this introduction to Casa Frijan's report on macro-trends in 2024, the authors discuss the current period of pandemic expansion and its impact on our interactions with the world. They emphasize the mandatory travel and occupation of cities, as well as the importance of physical movements and spaces. The authors note that these physical relationships are now complemented by close relationships with technology. They also highlight the increased demand for attention to social guidelines and the need for inspiring leadership actions, especially in relation to entrepreneurship and environmental metrics. However, they also acknowledge the power disputes between countries, the exacerbation of the climate crisis, global supply chain crises, and high inflation rates that we are currently witnessing. The authors describe this period as one of emblematic transformations, prompting questions about the future we collectively want to build. They note the oscillation between progress in certain areas and stagnation in others, and express concern about how to move relevantly forward in a fragmented world. The report focuses on uncertainties related to climate, work, technology, economic trends, and the risks of scarcity, highlighting the need to collectively construct the future we desire.