Ipsos – The Uneasy Decade: Reshaping Society, Technology, and the Global Economy, Sep 2025
Summary
This report analyzes global trends shaping society, technology, and the economy during the 2020s.
It focuses on geopolitical tensions, technological advancements especially AI, and societal changes. Key findings include fracturing of globalism, increasing geopolitical and economic instability, rapid mainstreaming of AI with associated social concerns, declining optimism at personal and community levels, and the emergence of 'Nouveau Nihilism.' The report also highlights opportunities for brands to engage with consumers balancing present living and future planning.
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