McKinsey – A Pivot for Germany: 1964-2024, Sep 2024

The McKinsey report on Germany’s economic trajectory from 1964 to 2024 outlines the strategies needed to boost growth in a challenging landscape. Marking McKinsey’s 60 years of operation in Germany, the report suggests a “shift and lift” strategy to revitalize Germany’s economy, emphasizing investment in high-growth sectors like AI, healthcare, and renewable energy. With Germany facing global competition and high capital outflows, the report advocates for increased private and public investment, especially in technology and infrastructure. By doing so, McKinsey projects that Germany could potentially double its economy by 2035, adding resilience and maintaining its competitive edge within the European Union and globally.