PwC – Leading Through Uncertainty in the Age of AI

This survey explores how CEOs worldwide are navigating uncertainty and opportunities in the age of artificial intelligence (AI).

It focuses on leadership challenges, growth outlook, investment in AI, innovation, and industry reinvention. Key findings include that most CEOs report no immediate financial return from AI investments, with only 30% seeing increased revenue and 26% lower costs. Over 40% of companies have started competing in new sectors recently, while CEO confidence in near-term revenue growth has declined. Additionally, many CEOs express concerns about tariffs and stakeholder trust impacting business areas and shareholder returns.