Oliver Wyman – Health Trends, 2023

Oliver Wyman's report highlights the current acceleration phase of digital health technologies, with start-up funding increasing tenfold since 2015. New technologies such as non-invasive glucose measurements are being tested, and over 80% of consumers are interested in these advancements. Many consumers are already tracking four or more of their personal health metrics, led by China and the US, independently of gender and medical situation. The report suggests that the penetration rates of tracking four or more health metrics will likely increase from approximately 50% to 70% within the next ten years, especially among young and senior consumers. Advanced physical measures like skin analysis and body composition are gaining popularity beyond step tracking or blood pressure monitoring. However, consumers still have concerns regarding the reliability, data trustworthiness, and quality of personalized advice provided by digital health tools. The report also highlights an opportunity for large consumer and medical technology brands to excel in this market. Consumers trust these established brands far more (50-60%) compared to the start-ups currently driving the market (32%).