Accenture – Reinventing M&A with Generative AI

Accenture's research shows that executives are looking to reinvent the "Strategy & M&A" function in the next few years, with Gen AI being a key driver in this transformation. M&A executives believe that Gen AI will revolutionize deal processes, but current investments in technology indicate the need for a more holistic approach to realizing their envisioned value from M&A transactions. Despite the use of technology to enhance dealmaking, many transactions fail to meet synergy targets on time. This has led to a recognition among executives that M&A approaches need to be reinvented, with technology, particularly generative AI, playing a crucial role in this reinvention. With 98% of organizations viewing technology as the top lever for reinvention and 82% considering generative AI as a main lever, the opportunity to reinvent M&A with generative AI is now.