EY - Europe Attractiveness Survey 2023

The EY Attractiveness Survey for Europe provides valuable insights on how Europe can attract next-generation inward investment. The report highlights the need to support innovative smaller companies to scale up and become world-leading businesses. This can be achieved by increasing the availability of growth capital and creating regulatory frameworks that reduce barriers to investment. Boosting support for small and medium-sized enterprises (SMEs) is a top priority in shaping a competitive business environment fit for the future. The report emphasizes the importance of understanding the new location logic and how investment decisions are shaped in order to attract next-generation investment in Europe. The top three priorities for investment in Europe in 2023 are the liquidity of financial markets and availability of capital, the strength of domestic markets, and the policy approach to climate change and sustainability. The report also highlights the need for Europe to refresh its appeal as the natural home of next-generation businesses. Investors will respond positively to a vision of Europe that underlines its economic resilience and the stability of its political and regulatory environment, while also committing to support rapid-growth sectors and engaging with the era-defining challenges of the digital and net-zero transitions. Overall, the report provides valuable insights for policymakers, investors, and businesses looking to navigate the changing investment landscape in Europe.