KPMG – The Impact of AI on the Deals Market, May 2025

The main theme of the report is the impact of artificial intelligence (AI) on the deals market.

Key findings include: AI can differentiate and increase the value of deals through operational efficiency, innovation, and new revenue streams. In 2024, there is significant interest and adoption of AI technologies, leading to the emergence of many new enterprises and substantial investments in the capital market. Organizations are actively investing in AI, hoping for strategic advantages from early adoption. The main question is whether these investments will pay off and deliver the expected benefits. The report explores the current impacts of AI and how organizations are leveraging technologies to enhance deal value.