World Gold Council – Indonesia Consumer Insights Report | Gold for the Nation

This report focuses on Indonesian consumers' attitudes and behaviors toward gold as an investment asset.

It explores gold's role in strengthening financial resilience among Indonesians, examining cultural traditions, investment motivations, barriers, and opportunities related to gold ownership and investment. Gold is deeply embedded in Indonesian culture as a store of value, often held as heirloom jewelry or modern gold bars and coins. Despite solid economic growth, household benefits appear limited due to softer wage growth and macroeconomic uncertainty. Gold has been the best-performing asset in local terms over 2024 and 2025, reinforcing its appeal as a secure investment amid economic uncertainty.