15 Influencer Marketing Trends to Watch in 2023

Later's article highlights 15 influencer marketing trends that are expected to gain traction by 2023. These include creator-focused marketplaces, less use of filters and curation, the rise of user-generated content creators, and the popularisation of stock content. The article also predicts that influencers will become business owners, niches will become even more niche, and long-form content will make a comeback. Pay transparency, ongoing partnerships and collaborations, and more control over branded content are also on the horizon. Furthermore, the article believes that micro and nano creators will emerge as major players in the industry, and influencers will take on roles as social media managers and creative directors. Finally, the article suggests that marketers should adopt a sustainability lens, and that influencer marketing will be increasingly integrated with live shopping partnerships.