2022 Influencer Marketing Impact Report

The Influencer Marketing Impact Report by Traackr projects that investments in influencer marketing will grow to $5 billion in the U.S. in 2022. However, given the ever-changing social and creator ecosystems, brands need to use their investments in the most impactful way possible. The report analyzes survey data from 1,000 Gen Z and Millennials to understand how influencers, content, and social platforms have influenced consumer purchase behavior. Additionally, the report provides insight into brand budgets, team structures, and influencer marketing strategies through survey data from 500 U.S.-based marketers. By understanding these trends and strategies, brands can invest in the right social platforms, brand initiatives, and influencer strategies for maximum impact.