American Marketing Association – Future Trends in Marketing Research Report, 2026

Summary

The report focuses on future trends in marketing looking towards the year 2026.

It explores dynamic changes in marketing driven by emerging technologies, shifting consumer expectations, and global forces. Marketers are positioned as innovators and instigators of change. The report includes top trends such as autonomous agents, shifts in consumer discovery, portfolio careers, sustainability innovation, and building brand trust. It emphasizes a collaborative foresight approach to anticipate and imagine transformational futures in marketing. The goal is to help marketers make impactful decisions that drive growth and create new opportunities.

Region: North America

Published: March 2026

Author(s): American Marketing Association

Language: English

Tech drivers: AI Blockchain Mobile Social Media

Social drivers: Diversity and equality Mindfulness Pandemics Sustainability and ethics

Geopolitical drivers: Economic conditions Political instability and conflicts Regulatory changes Workforce availability

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