Brand Finance – Global 250 Most Valuable B2B Brands, 2025

Summary

The main theme of the report is the evaluation and analysis of the 250 most valuable B2B brands worldwide for 2025.

The report discusses the importance of emotional appeal in building B2B brands and the impact of emotional advertising on brand creation. It highlights that B2B brands should leverage emotional aspects to strengthen trust in complex relationships. It also emphasizes that many marketing leaders miss this opportunity by focusing on the rational and functional qualities of the brand.

Region: Global

Published: May 2025

Author(s): Brand Finance

Language: English

Tech drivers: AI Blockchain Cybersecurity and privacy Mobile Social Media

Social drivers: Inclusivity Pandemics Sustainability and ethics

Geopolitical drivers: Economic conditions Regulatory changes Supply chains disruption Workforce availability

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