Convey – The State of B2B Public Relations, 2025
Summary
The main theme of the report is the current state of B2B public relations (PR) and their role in business strategies.
Key findings include challenges in determining ROI from PR efforts, despite 68% of marketers successfully linking PR to revenue. Growth leaders are twice as likely as laggards to report full integration of PR with marketing and sales teams. 100% of surveyed technology marketers see benefits from integrating PR with sales and marketing. Brand and reputation management, media relations, and thought leadership are the most effective tactics. 90% of B2B marketers consider PR important or critical to their GTM strategies.
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