CreatorIQ – The State of Creator Marketing: Trends and Trajectory, 2024–2025

The report focuses on analyzing changes in marketing related to the use of creator-generated content and its impact on brand-consumer interactions.

Creator-generated content significantly increases reach and engagement compared to brand-created content. For Fortune 100 brands, creator content provided 12 times more impressions, 17 times more engagement, and 32 times more posts compared to brand-owned content. Creator content has a significant impact on traditional media and communications.